Principles of Advertising (Book)
Monle Lee
Release Date: 05 Oct 2005
Format: Paperback
Pages: 454
ISBN: 9780789023001
ISBN-10: 0789023008
This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
USD $47.19
Dispatch: up to 7 days, stock levels permitting
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